Work / AARP Health
Case Study
Ensuring the largest generation ever of retiring individuals are informed about their health insurance options is no easy task.
Together with Idea Couture, Uproot helped AARP organize their product and editorial information into a simple, easy to understand site.
Using a cleaner aesthetic that employs more readable type and simplified copy, the new AARPHealth.com
allows visitors to learn information pertinent to their unique health needs. As well, member services such as e-billing and application status were updated making them easier to find and use.
Uproot was glad to make a usually frustrating product like Health Insurance a little less daunting.
The new AARPHealth.com allows visitors to learn information pertinent to their unique health needs.
What we did
Development