Until recently, many sports fans in the US had never heard of The Score. The Toronto-based sports network is making their presence known however through their successful ScoreMobile app.
Score Media’s chairman John Levy discussed the app in this recent National Post article.
“It really is the future direction of our company,” Mr. Levy said in an interview. “This is not just a sidebar for a TV network. The fact that we are being able to show this sort of success is really the direction of where we’re headed.”
As of recently, The Score app was the most popular of its kind in both the BlackBerry and iTunes app stores, extending the company’s reach of sports reporting, original content, live-game blogs and highlights into the US market. In fact, over 60% of their market is south of the border.
The ad-supported app, leveraging Google’s AdSense mobile advertising platform, has garnered modest income for Score Media, with profits and revenue up over last year’s numbers. Since that’s something a lot of broadcast-based companies can say, it appears Score Media is heading in the right direction.
The more media companies embrace the blurred lines between how their content is delivered, the sooner they’ll see success again.
Full disclosure: Members of Uproot own shares in Score Media.
Tags: apps, mobile, score media