Uproot

We’re extremely excited to announce the launch of Flashpoint: Training Day, a live-action game designed and built by Uproot and produced by Xenophile Media for CTV’s hit TV series, Flashpoint.

This project has been a 14-month journey that started with an idea to blur the lines between the audience and the show. Flashpoint: Training Day places the viewer right inside the world of Flashpoint where an original storyline and the show’s cast takes the viewer through a series of tasks and missions, eventually leading them to becoming a full-fledged member of the Strategic Response Unit.
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A recent Ipsos Reid poll showed the average Canadian is spending more time online than watching television. To get a clear picture on how this shift in mediums affects us as technologists, we need to question exactly what people are doing on the web versus watching TV.
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‘Who are you?’ and ‘What are you doing?’ were the main questions the web tried to answer in the last decade. As we move into a new era in technology, it’s clear now that ‘Where are you?’ is now the focus. This simple query is growing from a need to know where friends are into a platform to help people find products, services and information related to their local needs.
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