Archive for the ‘Announcements’ Category

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We’re moving!


We have an exciting milestone to announce at Uproot. We’re moving to our new office at 110 Spadina Avenue next month. We’ll be closed on September 3rd, prior to the long weekend and be up and running by the following Tuesday.

We have a lot great things planned for our new home. We’ll hold off on the details for now but let’s just say that we look forward to making it an inspiring place for our team, clients and colleagues in our industry.

If you already follow us on Twitter or Facebook, you might have seen some of the photos of the new space as it evolves. For those interested, we’ll continue to post photos and information on Facebook to avoid cluttering up the blog with shameless self-promotion.

Our departure is bittersweet however as we’ll be leaving our friends at Idea Couture who have let us to grow in their space since Uproot’s inception. We’ve built Uproot from the ground-up without outside investment so being able to start here definitely gave us a head start. Our sincere thanks to Idris, Scott, Cheesan and their amazing team for making our time here memorable. We wish them the best as they continue to grow as well.

And to our clients, who of course are directly related to our ability to grow, we look forward to having you over to say thanks in person.


Follow us on Twitter and Facebook to stay updated

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New Work – Flashpoint: Training Day



We’re extremely excited to announce the launch of Flashpoint: Training Day, a live-action game designed and built by Uproot and produced by Xenophile Media for CTV’s hit TV series, Flashpoint.

This project has been a 14-month journey that started with an idea to blur the lines between the audience and the show. Flashpoint: Training Day places the viewer right inside the world of Flashpoint where an original storyline and the show’s cast takes the viewer through a series of tasks and missions, eventually leading them to becoming a full-fledged member of the Strategic Response Unit.
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Hiring: Interface Developer – Flash

The Wiz

We’re looking to add an Intermediate Interface Developer (2+ years experience) to for a 2-3 month contract with the opportunity to grow to a full-time role. Applicants must have a solid understanding of Flash, HTML/CSS/JS and show an ability to execute tight, standards-based code in an independent environment.

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On Self-promotion

Hello World!
You didn’t think we were serious, did you? While we received some praise for our temporary site, the reality is shameless self-promotion is a necessity. Ask Jeffery Zeldman:

Self-promotion may appear revolting, but it’s the only promotion that’s guaranteed in this business. Do it right, and only haters will hate you for it. To get, you must give.

Our new site better defines Uproot as a digital partner, helping organizations execute their vision in pixels and bits. We’re ecstatic about the feedback we’ve received so far and look forward to this site being a step toward helping even more people solve some interesting problems.

A short but important note of thanks
The effort in putting this site together required the whole team putting in extra hours on top of the extra hours we’ve dedicated to our clients. Hats off to them for their hard work.
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Welcome, Chris Baigorri!

We’re a growing family here at Uproot. As of this week Chris Baigorri, a very talented Flash Developer, has joined the crew. Chris’ talent, expertise and eye for design is a perfect fit for our focused, agile team of creative technologists. His work includes developing cutting edge Flash experiences for clients like GM, CBC and EA Sports. We’ve crossed paths with Chris before and we jumped at the opportunity to work with him again.

Chris is already hard at work on really slick project we’re working on for a prominent television series. Follow him on Twitter @cbaigorri to keep updated on his latest marathon runs, site suggestions and technical advice. Chris will also be contributing to the @uproot feed from time to time so drop him a shout out to talk Flash or just say hello.